---
title: "About Tim Rutten"
description: "CMO of a $300M+ B2B FinTech, writing every two weeks on building an AI-native marketing function."
url: "https://timrutten.com/about"
author: "Tim Rutten"
type: "profile"
---

# About Tim Rutten

> CMO of a $300M+ B2B FinTech, writing every two weeks on building an AI-native marketing function.

I write one essay every two weeks on building an AI-native marketing function — from inside the job, not the sidelines.

I’ve been building since 2000, and I’ve been a serial learner ever since.

Right now I’m CMO at Backbase, the FinTech behind the AI-native Banking OS, used by 120+ banks worldwide. I’ve spent 12 years here, across solutions engineering, strategy, and executive leadership - which means I came at marketing as an operator first. These days I’m one of the people trying to build AI-native marketing from inside a company betting on it.

I write because the playbooks for this shift don’t exist yet — we’re all figuring it out in real time. Every two weeks I share the frameworks, decisions, and mistakes from doing this work at scale, so you can move faster than I did.

I’m a Kauffman Global Scholar ’11 (Harvard University, Stanford GSB, and MIT) and hold a BSc and MSc in International Business & Entrepreneurship from Maastricht University.

## Elsewhere

- LinkedIn: https://www.linkedin.com/in/timrutten
- X: https://x.com/timruttenbb
- GitHub: https://github.com/timrutten
- Banking Reinvented (Spotify): https://open.spotify.com/show/7ibIzPJOUyFUAuMqL6I1qs
- Banking Reinvented (Apple Podcasts): https://podcasts.apple.com/us/podcast/banking-reinvented/id1755342453

## Recognition

- GTM10 Award 2026 — Marketing (Cello & Lightspeed Venture Partners)

## How to cite

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Contact: https://timrutten.com/contact

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Markdown version of https://timrutten.com/about · by [Tim Rutten](https://timrutten.com/about) · All pages: https://timrutten.com/llms.txt

*Everything on this site is written in a personal capacity. The views are my own and do not represent those of my employer.*