---
title: "Recognition"
description: "Industry recognition for the work of building an AI-native marketing function."
url: "https://timrutten.com/recognition"
author: "Tim Rutten"
type: "collection"
---

# Recognition

> Industry recognition for the work of building an AI-native marketing function.

## 2026

### GTM10 Award 2026 — Marketing (Cello & Lightspeed Venture Partners)

One of ten marketing leaders named in the 2026 GTM10 Awards — 50 go-to-market leaders in software across five categories, chosen by a 20-person jury of operators and investors. The jury recognised rebuilding Backbase’s marketing into an AI-native, full-funnel demand engine: nearly 10x pipeline growth year over year, and marketing’s share of global corporate pipeline up to 15–20%.

See the 2026 winners: https://thegtm10.com/winners-2026/marketing/

---

Markdown version of https://timrutten.com/recognition · by [Tim Rutten](https://timrutten.com/about) · All pages: https://timrutten.com/llms.txt

*Everything on this site is written in a personal capacity. The views are my own and do not represent those of my employer.*