---
title: "World’s #1 Banking CMO: How AI Is Changing Billion-Dollar Banks Today"
description: "A wide-ranging conversation on how AI is reshaping marketing inside the world’s largest banks — and what an AI-native operating model actually looks like from the CMO seat."
url: "https://timrutten.com/talks/ai-native-abm-function"
author: "Tim Rutten"
type: "talk"
published: "2026-07-26"
---

# World’s #1 Banking CMO: How AI Is Changing Billion-Dollar Banks Today

> A wide-ranging conversation on how AI is reshaping marketing inside the world’s largest banks — and what an AI-native operating model actually looks like from the CMO seat.

Topline Podcast · Jul 2026 · With [Tim Rutten](https://timrutten.com/about)

Watch: https://www.youtube.com/watch?v=CAI3fp8FMWM

## In conversation with

- Sam Jacobs, Host: CEO, Pavilion (https://www.linkedin.com/in/samfjacobs)
- AJ Bruno, Co-host: CEO, QuotaPath (https://www.linkedin.com/in/ajbruno3)
- Asad Zaman, Co-host: CEO, STA (https://www.linkedin.com/in/azaman1)

More conversations: [All talks](https://timrutten.com/talks.md)

---

Markdown version of https://timrutten.com/talks/ai-native-abm-function · by [Tim Rutten](https://timrutten.com/about) · All pages: https://timrutten.com/llms.txt

*Everything on this site is written in a personal capacity. The views are my own and do not represent those of my employer.*