---
title: "How to build a global, AI-native ABM function"
description: "A Full-Funnel Podcast session on standing up a global, AI-native ABM engine — the frameworks, the sequencing, and the mistakes to skip."
url: "https://timrutten.com/talks/global-ai-native-abm"
author: "Tim Rutten"
type: "talk"
published: "2026-06-03"
---

# How to build a global, AI-native ABM function

> A Full-Funnel Podcast session on standing up a global, AI-native ABM engine — the frameworks, the sequencing, and the mistakes to skip.

Full-Funnel Podcast · Mar 2026 · 1:04:32 · With [Tim Rutten](https://timrutten.com/about)

Watch: https://www.youtube.com/watch?v=V9SSusoVqZA

## In conversation with

- Andrei Zinkevich, Host: Co-founder, FullFunnel (https://www.linkedin.com/in/azinkevich)
- Vladimir Blagojevic, Host: Co-founder, FullFunnel (https://www.linkedin.com/in/vladimirblagojevic)

More conversations: [All talks](https://timrutten.com/talks.md)

---

Markdown version of https://timrutten.com/talks/global-ai-native-abm · by [Tim Rutten](https://timrutten.com/about) · All pages: https://timrutten.com/llms.txt

*Everything on this site is written in a personal capacity. The views are my own and do not represent those of my employer.*