---
title: "The Most Efficient Marketing Org In The World? (35 People, $350M)"
description: "How a 35-person marketing team supports a $350M business — the operating model, the automation, and the decisions about what only humans should own."
url: "https://timrutten.com/talks/most-efficient-marketing-org"
author: "Tim Rutten"
type: "talk"
---

# The Most Efficient Marketing Org In The World? (35 People, $350M)

> How a 35-person marketing team supports a $350M business — the operating model, the automation, and the decisions about what only humans should own.

The Revenue Leadership Podcast with Kyle Norton · Jul 2026 · With [Tim Rutten](https://timrutten.com/about)

Watch: https://www.youtube.com/watch?v=Wn8kl5pW3xE

## In conversation with

- Kyle Norton, Host: CRO, Lassie (https://www.linkedin.com/in/kylecnorton)

More conversations: [All talks](https://timrutten.com/talks.md)

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Markdown version of https://timrutten.com/talks/most-efficient-marketing-org · by [Tim Rutten](https://timrutten.com/about) · All pages: https://timrutten.com/llms.txt

*Everything on this site is written in a personal capacity. The views are my own and do not represent those of my employer.*