The Great Marketing Reversal
Agents do the work. Marketers get their craft back.
Issue #49 min read
Essays
One practical essay every two weeks on AI-native marketing, change management, and leading marketing at scale.
GTM Alpha
You can get better and still fall behind.
Issue #35 min read
GTM = Product = GTM
A company has one clock. If your product moves at AI speed but your go-to-market doesn’t, only part of your company is modern.
Issue #26 min read
AI-Native GTM: All the Way or Not at All
My honest answer to the question every CMO and CRO is asking right now.
Issue #17 min read