Marketing · Cello & Lightspeed Venture Partners
One of ten marketing leaders named in the 2026 GTM10 Awards — 50 go-to-market leaders in software across five categories, chosen by a 20-person jury of operators and investors. The jury recognised rebuilding Backbase’s marketing into an AI-native, full-funnel demand engine: nearly 10x pipeline growth year over year, and marketing’s share of global corporate pipeline up to 15–20%.